Coshocton, OH: CEO of Hasseman Marketing, Kirby Hasseman, has released a new book called “The Give First Economy” and is excited to talk about how to grow a business “the right way.” Hasseman says we are living in a “give first economy” where the best entrepreneurs, salespeople and organizations create value by “giving” before going for the sale.
“Because of social media, customers and prospects have the ability to turn you off,” says Hasseman. “So when you give value upfront pull prospects in and create long term customers.”
Hasseman has been speaking to groups about this concept for several years.
The new book, available on Amazon, focuses not only on providing value to customers, but also how to be more productive as well.
“What I found was that people love the idea of giving first, but are overwhelmed by how much time it might take. So I set out to answer that by showing how everyone can get more done.” Hasseman said.
Though you can purchase a physical book or an audio book, Hasseman has also created a free promotion with Kindle so anyone can get a free copy of the ebook for the first few days.
“There is nothing like having a physical copy of a book, and I hope people get one. But I am excited about the idea and I did not want cost to be a problem. So we created this deal so we can spread the word.”
Hasseman is the CEO of Hasseman Marketing, a full service marketing firm located in Coshocton, OH. Founded in 2004, Hasseman Marketing provides promotional products, print services, video production, graphic design and more. You can find more information about Hasseman Marketing here.
